Week 6

Vienna Succession

Negative space starts to become form

Peter Behrens - 1900s

- young guy experimenting with Art Nouveau ideas

- young people interested in sexuality

Text

- text very clear and legible

- believed to be first usage of running sans serif type

- cool looking border with justified columns and a good chunk of white space

- running text at the time set at serif

- first comprehensive identity program (typeface, unifying mark, layout system)

- pioneered non load bearing walls, columns in middle that support structure and wall can be windows

- close association with Miesvan Derrohe (last director of Bahaus) + Walter Gropius (1st director of Bahaus)

Order an SVA catalog because it's the coolest cover ever

- printed with temperature sensitive ink

- touching it reveals the typography

Back to history...

- rectilinear things

Bahaus foundation program

- 1904 German guy comes and joins factory

- he's a master at geometry apparently

- he likes grids with circles and squares

- Behrens likes what he hears from this German guy

- a grid doesn't have to be anything

- it's just a system of rules

- what can we do with a circle and a square?

- something about math and intervals, I'm confused

- basic system of proportions why should I care?

Exhibition Pavilion

- based on circle square system

- flier for linoleum exhibition showing the pavilion

Logo (still Behrens)

- uses metaphor of some kind

- looks a beehive or something

- well I was write it's a honeycomb

- it's about structure with the workers and whatnot

- what a clever metaphor

develops comprehensive system of a brand

- logo

- typeface

- consistent layout

Poster from German workshop

- you don't see the circle but it still has the same proportion

- allegorical torch bearer

- something about a designer shedding light

- really dark colors and the guy on the horse looks naked

Guidebook for AEG, German Ship Building

- Germans bragging about their cool ships

- there goes that consistent layout again

Cover for Electrical works Magazine

- this guy is the shit he applies this consistent grid system to everything

- good grid structure tells you how to play a game

Tea Kettles

- he even used this structure on tea kettles

He used the word groovy hahahahhahah.

- Dorian admits he didn't care about dates

- AIGA founded around WWI

- Bahaus opens around the time Hitler decides to take up literature and write Mein Kampf

- Dorians mom cried when his mom found out he's doing art

- people love to exploit students doing competitions

When WWI comes around...

- people are excited because we have machines like tanks and what not

- then people realize that's bad and there's backlash

Now I kind of dozed off and stopped paying attention so I don't really know what's going on.

- something about judges

- Priester?

- black background with what looks like two red chopsticks

- placka is a paint you can buy

- i probably spelled it wrong

- blackest black you can paint "satan soul black"

- well I don't know who did this poster so I should probably read the bottom left corner

- some poster about enlisting to work on uboats

- the "u" becomes the form for the person

- sunken ship inside in the distance

- all i heard was this poster in lady liberty handing someone a really big sword

- "thick syrupy illustration"

Watched some American movie.