We design what we think is important.
Michael Graves?
- Dorian hates it
- it's functional and cheap
MOVIE TIME
Postmodernism
Break with the earlier modernist principles by placing emphasis on form over function by reintroducing traditional or classical elements or by carrying modernist styles or practices to extremes.
- seen in art, design, literature, and architecture
- emphasis on feel rather than rationale
- emphasis on surface, texture & materials
- self-consciousness or self referencing
- mixes of high & low
- historical references
- vernacular
- poster modern device playing with language, taking pieces from different things and putting them together
Supergraphics
became popular in the 60s and lasted until the 70s
large geometric panels of color were popular
taking large bold geometric letters and placing them in the landscape
Logo
a logo is sacred
you do not mess with it
"Wolfgang Weingart is my homie"
he is the guy that started a lot of stuff for us
eventually gets tired with international style
starts experimenting and pushes out of international style
he teachers in basel (center of design education)
he has important students that go out and teach his principles
Characteristics
experimented with letter spacing sans serif type
experimented with stair stepping rules/lines
experimented with diagonal type
reversing type out of bars (knocking out type)
introducing variations within a single word
Dan Friedman
takes variety of letterforms and has them float in space
studied in basel from late sixties to early 70s
taught in Yale
people that study at basel come back and teach and really good schools
if you studied in basel you had a theoretical base
Back to Weingart
holy shit this guy gave homework that looks like the homework we get now
"what if" came from him
what if I . . .
made variations
rotated this
knocked out this type
EXPERIMENTATION
In the 80s . . .
apparently we loved things that floated
I MEAN WE LOVED THAT
I guess the 80s had an "orgy" of texture just for no reason
Willie Kuntz
Micromacro
he's good for "what if" pushing those boundaries
Memphis
way to go Memphis you messed up somehow
Memphis Design group based in Milan
hoped to erase International style
pulling everything they could find and put it together in this "vomit soup" to reject International Style
function is secondary to style
Memphis Couch
good lord this looks horrible
please take it off the screen
Memphis Shelf
it looks cool but how the hell am I supposed to put something on it?
why does it have angled shelves?
it looks kind of like some weird robot
it was attention grabbing, fun, and lively
70s
a time of "epic" rock
artwork reflected
they were deep and meaningful
"the ship sailing over the planet"
basically it was really ridiculous and unnecessary
and then . . .
. . . came the 80s
saturations of color
everyone was taking the same drug
Patrick Nagle
posterboy of the 80s
all about surface and objectification
Walked back in on some dude getting head from a hooker
Peter Ceville
had a friend doing rock and roll posters
got interested and met friend in Manchester doing posters
language he developed created an aesthetic that became pretty popular for a while
Von Oliver
English designer
traditional designer
traditional means
Stefan Sagemeister (German Artist)
"his voice will convert you"
frontal nude pose for poster
had assistant carve typography into his body . . . literally
famous for handmade typography
mixing high and low
very charismatic
famous for taking a year off early in his career and wrote articles about his year off
very sincere
Postmodernists create work that is difficult to read or disgusts you
they say this is more powerful than clean helvetica type
it actively conveys you therefore it a more effective form of communication
Chip Kidd
book designer
he's the same as as Dorian (however old that is)
Cheese Monkey's
Conclusion Postermodernist or modernist?
I don't think I really fall into either category because to be honest I don't really like to label myself. I don't feel like I have a strong connection to either one of them because I am a young student who's trying to be a designer but is still learning all the do's and don't. I mean I have my own opinions on what design I think works and what I think doesn't work but I don't feel like my personality is so black in white. I think we all have a little bit of postmodernist and modernist in us.
