- philosophical leader of Arts & Crafts movement
 - rejected idea of mercantile economy
 - believed your work should be in service of society
 - as a model he points to construction of a gothic cathedral
 - publishes first set of poems when he's 24
 
their thoughts are bigger
how can I make a better world, a system of art
return to medieval
we tend to remember how good the old days were
William Morris
- mostly remembered for his pattern designs
 - developed interest in book arts
 - first typeface Golden (old style), used to print book called the Golden Legend
 - also designed troy (blackletter) and smaller version of troy called chaucer
 - tonality of initial cap is perfect
 
- take idea of arts & crafts movement and bring to America
 - americans made practical for commerce and added humor
 - do a lot of things out of pressed tin and copper/ceramic
 
What happened?
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